The choice is yours.

How would you choose to live and lead if nothing stood in your way?

Download your Permission to Choose Manifesto +
start to own what’s possible.

  • This field is for validation purposes and should be left unchanged.

The choice is yours.

How would you choose to live and lead if nothing stood in your way?

Download your Permission to Choose Manifesto +
start to own what’s possible.

  • This field is for validation purposes and should be left unchanged.

In our fast-paced world, it’s easy to feel like most choices are simply out of your hands. But they’re not. 

You can make a choice to reinvent your approach to living and leading right now.

A choice to put yourself back in a position of power.

A choice to integrate your true strengths, erase your “personas”, and make a transformational impact on your relationships, yourself, your workplace, and the world.

A choice to set yourself free to live the life you want to, are meant to, and are here to live.

All you have to do is… CHOOSE.

Let’s begin.

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All you have to do is… CHOOSE.
Let's begin.

I’m Stef Ziev.

Since 2007, I’ve been privileged to help thousands of people—from CEO’s of organizations to CEO’s of households, and every level of executive, leader, and change-agent in between—exercise their incredible power of choice.

Every day, I'm inspired by my clients who take ownership of the choices they make, which positively and directly impact the results they create.

As a former entertainment executive, I bring a unique lens to coaching, providing simple, cutting-edge tools, and techniques for my clients to achieve revolutionary results—both personally and professionally.

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I’m Stef Ziev.

Since 2007, I’ve been privileged to help thousands of people—from CEO’s of organizations to CEO’s of households, and every level of executive, leader, and change-agent in between—exercise their incredible power of choice.

Every day, I’m inspired by my clients who take ownership of the choices they make, and create a more positive impact on the planet through the results they create.

As a former entertainment executive, I bring a unique lens to coaching, providing simple, cutting-edge tools, and techniques for my clients to achieve revolutionary results—both personally and professionally.

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Here are just a few of the ways we can work together:

Clients Include:

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“Enjoy the ride! Stef encouraged me to think outside my current situation and to see obstacles as an opportunity to approach a situation differently. What stood out about Stef is her unwavering commitment to not let me sink into old patterns.Enjoy the ride! Stef encouraged me to think outside my current situation and to see obstacles as an opportunity to approach a situation differently. What stood out about Stef is her unwavering commitment to not let me sink into old patterns.”

—Amy Wigler, Former SVP, Viacom

“I was starting a new venture and was excited to receive coaching support as I was getting the vision off the ground and building a new team. Stef helped me make the leap from operator to leader. Thanks to our work together, I’m a more confident leader, with a clearer perspective on what it takes to build great teams and set them up for excellence. As a result of our sessions I have developed a number of skills that I believe will be critical to my continued growth as a leader.”

—Mat Yurow, Former Head of Strategy, Wirecutter

“Stef is direct and honest, and there is no sugar coating anything, which has helped me, and also my team, to truly gain awareness and grow. Through our work together, I’m shifting old paradigms, consciously choosing who I’m being as a leader, and achieving my goals at a faster rate by doing less, which allows more time to focus on developing my team.”

—Lisa Pitts, Regional Managing Director + Leadership Advisor, The Siegfried Group

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Are you ready to create a life, a business, a career that lights you up? The choice is yours.

Download your Permission to Choose Manifesto today and declare how you’re showing up with purpose.

  • This field is for validation purposes and should be left unchanged.