I’m Stef Ziev. 
Since 2007, I’ve been privileged to coach thousands of people, including visionaries, executives, leaders, and entrepreneurs.
I’m Stef Ziev.
Since 2007, I’ve been privileged to coach thousands of people, including visionaries, executives, leaders, professionals, and entrepreneurs.
My goal is to show every single one of my clients that they have the choice to live and lead with more ease, impact, joy, and freedom and stop going through life with a “have to” state of mind.
All we have to do is… choose.
Because when we shift our mindset, and become grounded in our power to choose, we take ownership of our values, our contributions, and our lives.
All we have to do is… choose.
Because when we shift our mindset, and become grounded in our power to choose, we take ownership of our values, our contributions, and our lives.
We become game-changers, innovators, and facilitators.
We create positive impact within our organizations, families and ourselves.
We are better able to adapt to fast-evolving challenges at work and at home.
And our ability to serve our community and the world rises to a higher level.
That’s the awesome power of choice.
This is my story:
My desire to connect with people, hear their stories, understand what inspires them, and support them through the wins and challenges along the way is part of my DNA.
At the age of 14, I was the unofficial, resident hairdresser at my summer camp who not only gave free haircuts, but free advice along with them. I was booked solid after every lunch hour with new “clients” in my chair. And, as I made them over from the inside out, I daydreamed about having my own talk show, like Phil Donahue.
While I would make it on the airwaves eventually, I spent nearly two decades behind the scenes as an award-winning senior development executive in the entertainment industry.
I worked for DreamWorks and The Oxygen Network, developing and overseeing original movies and series for television, several of which won and were nominated for awards—including an Emmy.
However, while my career was speeding forward, I felt restless and unsatisfied.
It wasn’t until a session with a career counselor, preparing for what would have been the biggest interview of my professional life, that it all clicked:
“If you could do anything,” she asked me, “what would you do?
“I’d create and facilitate personal and professional development workshops,” I blurted out, not missing a beat.
She simply responded, “Then you should be a life coach!”
“I'm sorry... a what?”
In that moment I realized I could make a choice:
To stay on the path I was on, or take the risk to walk away from the interview—and the career I knew—and dive into this new world of coaching…
Which is how my road to you began.
I quit my job, studied Psychology at the Master’s level at the University of Santa Monica in California and received my coaching certification from the accredited Coach For Life Training Program. I also earned my Associate Certified Coach designation from the International Coach Federation, and became Hogan Certified.
Eventually I did make it on TV, too. I appeared as an expert on NBC’s Today show—including the segment Coach Me If You Can—as well as SiriusXM Satellite Radio on various channels.
However, the real reward for me is helping powerful, successful, and driven people and companies CHOOSE to shed their limits, shift their paradigm and uncover more of who they really are and what drives them—so they can take their life, career, relationships, and organizations to the next level.
I believe everyone is fully equipped with everything they need right now to create and experience their vision with the freedom and ease they crave and deserve. All their resources, answers and next steps are already within them.
It’s learning to see, access, understand, and choose them that takes practice.
That’s what I hold my clients accountable to do, both for themselves, and also for the impact they will have on others.
And when they do, their lives and leadership transform for the better.
I’d love to help you and/or your team begin the game-changing process of unlocking your power of choice.
Click below to read more about my executive coaching and corporate workshops, speaking offers, and 1:1 coaching for individuals.
Are you ready to create a life, a business, a career that lights you up? The choice is yours.
Download The Choice Is Yours Manifesto today and declare how you’re showing up with purpose.