Harness the power of choice to immediately shift how you lead + live your life.

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We all make decisions, big and small, every single day. 

But how often do we operate on autopilot,
feel we “have to” or “should do” something,
or tell ourselves we “don’t have a choice”?

Why do we limit ourselves and relinquish our power to something or someone else?

In this enlightening book, expert coach Stef Ziev explores the reasons we hold ourselves back and resist giving ourselves permission to make choices.

With humor and grace, she shows us how to embrace personal responsibility, empower ourselves to take ownership of our thoughts and actions, and let go of negative beliefs that weigh us down. Living with true intention and vision puts us in charge of our lives, one choice at a time. It’s the key to a rewarding life and career.

Ziev offers a straightforward and inspiring guide to help us identify our triggers, release conflicting intentions, and discover our purpose. She reminds us that whatever challenges we face, we all have the inner authority to choose our responses. Our deliberate, thoughtful actions are the antidote to fear and resistance and the more intention we bring to the choices we make, the more power we have over the results we create.

Isn’t it time to take a stand and choose to live and lead with more joy, ease and purpose?


and receive the forthcoming bonuses!

About the Author


Stef Ziev is a former TV executive turned certified life and executive coach who is here to help us navigate the ever-changing world with conscious choice so that we can live and lead with more joy, ease and purpose.

Since starting her coaching practice in 2007, she has worked with thousands of successful and driven professionals, executives, leaders, and organizations in the fields of entertainment, law, marketing, financial services, accounting, and engineering at companies including The New York Times, Google, American Express, Viacom, NBCUniversal, Pearle Vision, and many more. She has appeared on NBC’s Today show, ABC's Good Morning America, On With Mario Lopez on iHeartRadio, and various shows on SiriusXM.

While predominantly immersed in the world of media, Stef was always focused on personal and professional development. She studied psychology at the master’s level at the University of Santa Monica and received her coaching certification (CLC) from Coach For Life, an Accredited Coach Training Program (ACTP). She has earned the Associate Certified Coach (ACC) designation from the International Coach Federation (ICF).

To find out more or get in touch with Stef, please click here.